Marketing & Advertising Strategy

It’s no secret that the residential real estate market is competitive and subject to constant change. In order to maintain appeal within a rapidly changing and sometimes volatile market, it is essential that modern real estate agencies are multi-skilled communicators with a comprehensive understanding of how to navigate new industry trends. At Place Property, we know that being a good marketer means knowing your consumer, and your community.

We have mastered the art of effective, modern-day marketing by creating an individualised advertising strategy that is founded upon an inherent understanding of digital buyers and digital behaviour. We work with internal and external advertising professionals in order to tailor a specific advertising campaign to you and your property and target the property’s strengths to mass appeal.

We Stand Out So You Can Be Seen

With the constant popularisation of new and emerging digital media platforms, marketing has become increasingly complex. There are endless considerations that need to be factored into every decision that an agent makes when listing a property, including: content, timing, delivery, imagery, and execution. Yet, many years of industry experience has taught us that online visibility is the most important part of any online marketing campaign. We are therefore hugely invested in maintaining a savvy and state-of-the-art website with a strong focus on user experience, an extensive and engaging social media presence, and listings with all of the most popular real estate sites, such as: realestate.com.au | domain.com.au | homely.com.au | allhomes.com.au

We don’t stop there, though! At Place, we also know that simply having a good online listing is not enough and that working tirelessly to craft the perfect listing is only a small part of the overall process of selling a property. The real trick of the digital trade is to have optimised online visibility; which is why to have strong working relationships with leading search engine optimisation experts. In other words, we don’t just sit back and wait for customers to come to us – we go to them! So you can rest assured that, when you sell with Place, your property is guaranteed to stand out and be seen.

We’re Ahead Of The Times and Well Networked

The team at Place work hard to make sure that your property has an impressive impact on the marketplace. We know that timing is critical in maximising the reach that an advertisement has within the marketplace, and the potential value of a residential property. That’s why carefully calculated timing considerations inform all of our marketing programs. After all, in this digital day and age, if you’re not ahead of the times – you’re behind!

We work with teams of leading advertising professionals, both internal and external, to create exceptional advertising material and manage its execution. Every decision made is designed to ensure that your property looks, feels, and sounds better than the competition. The list of experts we work with includes industry-leading:

Content Marketers
SEO Experts
Social Media Specialists
Web Developers
Photographers & Videographers
Digital Analysts

Collaborating with these professionals allows us more time for face-to- face marketing, building resilient relationships within the marketplace, and observing and channelling market trends. Above all else, it enables our auctioneers and agents to focus on doing what they do best; selling your home through negotiating and auctioning the sale of the property!

Sell Your Home Without Limits

Auctioning a property is a quick, clean process that is capable of yielding exceptional results; within all types of markets. As auctioneers, we are able to work beyond restrictive algorithms that predetermine and constrict your property’s value.

So if you want to sell your home without limits of price, talk to Place today.